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“Each character represents a different persona that Olivier has in his head when he creates,” Michail Papadogkonas, Balmain’s head of content creation, who saw development through from start to finish with Nazaraly, tells me. The final editing is wrapping up as Rousteing calls Lee Mason, then a commissioning editor at Channel 4, via Zoom from his office. “My pleasure—we’re always looking for interesting ways to fund drama,” Mason said. (Balmain helped rustle up the funding.) “But we also want to do something we’re creatively proud of.” He added, “It just feels so forward-thinking. You’re representing characters in a way that a lot of drama hasn’t got to yet—and I’ve made a lot of LGBTQ+ shows.”“I know—I’ve seen all of them,” Rousteing shoots back.
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